Quit Smoking: You’re Lucky to Even Exist
Most smokers know exactly what they’re doing. They know their chances of cancer, the bad smell, the reduced lung capacity. No matter how much new research surfaces showing that smoking is bad for you, it doesn’t seem to have an impact.
Some agencies have gotten more creative with anti-smoking ads, combining science and anatomy into images to demonstrate what is being done physically to a smoker’s body, such as ashtrays showing lung x-rays, variations on ashen organs, or, my personal favorite, matches as sperm with the headline “smokers make poor swimmers.” [For a compilation of advertisements, see this post from the design inspiration.]
INPES, Institut national de prévention et d’éducation pour la santé or France’s National Institue for Prevention and Health Education, just released an advertisement that takes a different angle: why would you knowingly destroy your life, which in itself only exists by a slim chance? The video traces through scientific history — the big bang, rise of life, carbon and nitrogen, dinosaur extinction, down to the moment of fertilization.
Instead of coming off as preachy or condescending, the ad’s wonder at our existence is inspiring for the smoker and non-smoker alike. I don’t know how truly effective it is as an anti-smoking ad, as most smokers have already fully accepted that they are taking a chance. However, I would fully endorse this as a general public service announcement to make people aware of how lucky we all are to be alive, and to appreciate that fact alone.
[Thanks to ANIMAL New York for the hat-tip]